Earlier this year, GoPro promised its investors (and customers) some new exciting products to reverse the company’s sales decline: Specifically, a drone and a new high-end camera.
Seven months later, CEO Nick Woodman is ready to deliver on those promises.
The announcement will be streaming live on GoPro.com starting at 9 a.m. PT/noon ET. CNET will be there to provide instant analysis and coverage.
Both new products, the Karma drone and Hero 5 camera, have long been named by the company, and there’s been a procession of leaks in the past few weeks as well. But GoPro is also working the hype machine, releasing a new Karma teaser in the past few days.
For GoPro, the new products will be coming in the midst of a challenging year for the company. Just as mobile phone sales have peaked, the market for action cameras has stalled — albeit at far lower sales volumes. Consumers seem to be in no great rush to replace their years-old GoPro cameras, or they are opting for cheaper “good enough” models from competitors like, and .
And while drones may be a potential growth area for GoPro, it seems more targeted at the prosumer market, where brands such as, and are building on years of experience at the high end, while offering some compelling consumer choices, too.
GoPro is also eyeing the emerging VR capture and “360 video” market, having just released itsaccessory that allows 4 GoPro cameras to stitch together a scene for full 360-degree immersion.